The charming town of Brig occupies a unique position at the junction of the Simplon Road where the Rhone Valley crosses from Lake Geneva up to the Furka Pass. The lovely Old Town with its stately houses, cosy inns and good local shopping, also boasts the Stockalper Palace, one of the most important baroque buildings in Switzerland. It was built in the 17th century by Kasper von Stockalper who traded in salt, silk and other goods along the mule track he had extended through the Simplon Pass. This impressive building can be visited with a guided tour of the palace from May to October. The gardens and courtyard are open year round.
The Simplon Road starts just beyond the city gates, built by Napoleon (the first such man-made road in the Alps) in order to move his armies across Europe. Brig's interesting Old Town offers attractive alleyways, historic aristocratic houses, Sebastian's Chapel and pretty squares with a variety of places to relax and enjoy the surroundings. Brig is also a perfect starting point for several scenic rail journeys and the wonderful Aletsch Arena with memorable alpine walks and views over the World Heritage protected Aletsch Glacier.
Book a Brig holiday. Call 0800 619 1200 for our tailor made service or click here for a quotation.
Where to stay in Brig
Our handpicked Brig hotel
What to see and do from Brig
The Aletsch Glacier is the longest glacier in Europe and part of the UNESCO World Heritage Site. There are a number of scenic spots from which to enjoy this natural wonder, including mountain villages such as Belalp and Riederalp. The Aletsch Arena region also has plenty of picturesque walks.
We highly recommend a journey on the nostalgic Furka steam train, with its fabulous views over the Furka Pass and the high Alps. This journey must be booked in advance. The famous Simplon Pass can also be enjoyed - take the train with views over ravines and villages set on sunny terraces. Take the cable car to Rosswald and a breathtaking vista over the Rhone Valley. Please click here for our summary of the best the region has to offer.
Visit a UNESCO World Heritage Site from Brig
The Aletsch Arena is close at hand can be enjoyed at your leisure, with walks and panoramic viewing points over this phenomenal natural sight. You can also take a day trip to the Lavaux Vineyard Terraces near Vevey. Find more Swiss World Heritage Sites here.
Explore the Valais region with our great value travel passes
Our holidays include the Half Fare Card, which entitles you to a 50% discount on most rail, mountain railways, cable cars, boats and PostBuses across Switzerland.
If you are planning to travel further afield, we recommend the Swiss Travel Pass which will save you money and help you avoid the queues at the ticket office! We will be delighted to help you choose the pass that's right for you. Call us on 0800 619 1200 for more advice.
Scenic rail holidays from Brig
Enjoy a fantastic two or multi centre holiday, with a scenic rail journey connecting your resorts.
Brig is a most convenient resort for two centre scenic journeys. You can join the famous Glacier Express here for the journey across the Alps to St. Moritz and Pontresina. The Lötschberg Regio Express also starts here (for Spiez and Thun) or you can travel south via the Simplon Tunnel to the Centovalli Line and Locarno.
If you prefer to be based solely in Brig, there are many mountain and rail journeys to be enjoyed locally. We can tailor make any itinerary you choose, please contact us for details on 0800 619 1200.