Privacy Policy

We may collect and process the following information.

Information you provide directly

• Name and title
• Postal address
• Email address
• Telephone number
• Date of birth (where required for travel arrangements)
• Passport details and other travel documentation where required by transport providers
• Booking and travel preferences
• Special requests relevant to your holiday arrangements
• Marketing preferences
• Correspondence with us by email, telephone or post

Information collected automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Operating system
• Device information
• Pages visited
• Website usage statistics through analytics tools
• Cookie-related information

We use your personal information to:

• Process holiday enquiries and quotations
• Make travel arrangements and manage bookings
• Communicate with you regarding your holiday
• Send brochures you have requested
• Send marketing communications where permitted 
• Improve our website, products and services
• Conduct customer satisfaction surveys and collect reviews
• Meet legal and regulatory obligations
• Prevent fraud and protect our business

Our Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

Contractual Necessity - to arrange and administer your holiday booking.

Legal Obligation -to comply with financial, regulatory, travel and consumer protection requirements.

Legitimate interests -to operate and improve our business, provide customer service, conduct marketing to existing customers where permitted, and maintain website security.

Consent - where you have agreed to receive email newsletters or other marketing communications. You may withdraw consent at any time.

We do not and will not sell or rent your personal information to third parties.

However, we may share your information with trusted third parties where necessary to provide our services, including:

• Hotels and accommodation providers
• Airlines, rail and transport operators
• Ground handling agents
• Travel insurance providers
• Payment processing providers
• Mailing houses and fulfilment partners
• Email marketing providers
• Review platforms such as Feefo
• Professional advisers and regulatory authorities where required by law

These organisations are only given the information necessary to perform their services.

International Transfers

As part of arranging your holiday, we may transfer personal information to travel suppliers located outside the United Kingdom. Where such transfers occur, we take reasonable steps to ensure appropriate safeguards are in place and that your personal information is protected in accordance with applicable data protection laws.

We may send you brochures, special offers, newsletters and other marketing communications.

You may opt out at any time by:

• Clicking the unsubscribe link in our emails
• Calling us on 0330 123 3132
• Emailing us at info@swissholidayco.com

We will respect your marketing preferences at all times.

Following your holiday, we may share your email address with our review partner, Feefo, so they can invite you to provide feedback about your experience. Participation is entirely voluntary and subject to Feefo's own stringent privacy practices.

Please note that some telephone calls may be recorded for:

• Staff training
• Quality monitoring
• Customer service purposes
• Resolving disputes

Recordings are stored securely and only retained for as long as necessary.

Our website uses cookies and similar technologies to improve user experience and understand how visitors use our website. Cookies may be used for:

• Essential website functionality
• Website analytics
• Performance monitoring
• Marketing and remarketing activities

You can control cookies through your browser settings and, where applicable, our cookie consent tools. Please note that disabling certain cookies may affect website functionality.

Details of your credit or debit card or bank transfer details are not held after each payment has been secured.

We only keep personal information for as long as necessary. Typically:

• Holiday booking records are retained for up to seven years following the completion of travel or final correspondence.
• Marketing records are retained until you withdraw consent or request removal.
• Call recordings are retained only for as long as necessary for the purpose collected.
• Website analytics data is retained in accordance with the settings of the relevant analytics platform.
• At the end of the applicable retention period, information is securely deleted or anonymised.

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, loss, disclosure or alteration.

Although no method of transmission over the internet is completely secure, we work hard to maintain high standards of security and data protection.

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information in certain circumstances
• Restrict processing in certain circumstances
• Object to processing based on legitimate interests
• Request transfer of your information to another organisation where applicable
• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at info@swissholidayco.com

If you are unhappy with how we use your personal information, please contact us so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://www.ico.org.uk

Our website may contain links to other websites. Once you leave our website, we are not responsible for the privacy practices of those sites. We recommend reviewing their privacy policies before providing personal information.

We may update this Privacy Policy from time to time to reflect changes in legislation, our services or our business practices. Any updates will be published on this page.

Policy reviewed: September 2026